Understanding User Needs and Preferences

User Research Methods

• Surveys and Questionnaires: Online or offline questionnaires to collect self-reported data from users.
• User Interviews: In-depth, one-on-one interviews to gather detailed insights into user needs and behaviors.
• Focus Groups: Group discussions to gather feedback and opinions from a diverse set of users.
• Usability Testing: Observing users interacting with a product to identify pain points and areas for improvement.
• Contextual Inquiry: Observing users in their natural environment to gain insight into their behaviors and habits.